Welcome to the new wave in personalisation...
Every marketer’s dream is to reach a specific individual with messages and offers tailored to that person’s individual needs and wants. At Electric Ink we’re making that dream come true.
Personal Effects is our print personalisation service. First we mine your customer database for preferences and spending patterns, then we print a personalised piece of communication unique to each person. Your customers will be delighted and so will you when you see the response rates.
Image Personalisation still gets us excited by its sheer cleverness. We can take any image and pass it through our innovative processing software to reflect your company ID or any words you choose. Great for standout appeal – and for making your competitors green with envy. We use DirecType® which is one of the most flexible and effective image personalization solutions and is used extensively by designers, printers and marketing agencies on every continent of the world. Check out their website here.
Our Personal Effects 1st consultation is absolutely free - we will visit you at your premises and happily talk through your project.
Ideal uses of personalisation:
- Business Letters
- Mailing campaigns
- Delegate notes
- Personalised brochures
- Greeting cards
(why not send your customers personalised xmas cards – they look great!) - Postcards
- Calendars
- Personalised company bottle labels
- ... and anything else you can think of
Pricing in Proportion - size IS important!
From 21st August 2006 Royal Mail is changing the way mail services are priced. It will be using what they call a "Pricing in Proportion" system which means the price you pay is calculated by the size, thickness and the weight of an item (as opposed to just the weight).
It is anticipated that a high proportion of Direct Mail (DM) packs will be C5, in order to keep costs down. This means that Direct Mail will have to work harder and smarter, as all packs will look the same! So messages will have to be more relevant and have greater impact. the more relevant your printed communication is - the higher the response rate you will achieve!
The case for full colour, highly personalised digital printing is strengthened by the fact that TPS and CTPS (Telephone Preference Service and Corporate Telephone Preference Service) are becoming more widely advertised and used (BT offer automatic subscription to TPS). This means that telemarketing is facing extinction.
With a smaller choice of weapons in their arsenal, marketers are realising that highly personalised digitally printed campaigns are going to be crucial to the success of their marketing strategies.
The marketing industry has been slow to adopt digital personalisation. It is the savvy marketer that acts now and embraces the technology that will suceed.
These are just a few examples of what can be achieved with Personal Effects...
... you can just supply us with a spreadsheet or database and we can do anything from a simple mail merge to a fully personalised project for you